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Business Education Series

April 11, 2023 10:00 AM - 11:30 AM (EDT)


Synchronous meetings are complicated to coordinate; schedules are hard to align, and bouncing from call to conference room to task time can be disruptive to teams. Even a small number of meetings with few participants could have a potentially large impact on overall workflows.

As a global leader of communication solutions, TechSmith wondered how they could create a new internal strategy of having “fewer, better meetings” for everyone? So, TechSmith conducted a month-long asynchronous-first experiment with two primary objectives: to better understand async workflows and communication, and to reboot TechSmith’s own meeting culture and communication.

In this session, Emmie Musser, senior portfolio marketing manager, TechSmith, will share what we learned and best practices to positively impact employee satisfaction, job attitude, productivity, and innovation. Not all meetings can or should be replaced, but identifying which ones can and how to replace them will offer your organization greater flexibility and productivity and more dedicated “think” time. 


Lansing Regional Chamber of Commerce (LRCC)

500 E. Michigan Ave., Ste 200, Lansing, MI, 48912, United States

The Lansing Regional Chamber of Commerce is located on the second floor of the Stadium District Building at 500 E. Michigan Ave., Ste 200, Lansing, MI 48912. Free parking is available behind the building, accessible via Cedar and Larch St.

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