Business Education Series

Description

The 2024 Edelman Trust Barometer reveals that business, as an institution, is more trusted than NGOs, government and media. Trust is local, with "my employer" being the most trusted institution among respondents to this annual survey. And nearly two-thirds expect CEOs to manage changes happening in society. What does all this mean for deploying effective marketing and public relations strategies now and moving forward? 

Rose Tantraphol, CEO of Moonsail North, will discuss trends related to storytelling, AI adoption, digital platforms, resource management, messaging development, PR transparency and crisis communications.